You likely know Daniel Hernandez as Tekashi 6ix9ine, the rapper who’s become a big name in music over the past year. However, what you may not have realized is that Tekashi 6ix9ine’s path to success started on YouTube.
Here’s how Tekashi 6ix9ine became mega-famous using YouTube.
1. He set himself apart by having a unique look.
Tekashi 6ix9ine became well-known by his rainbow hair and rainbow-plated grills. These unique features made him into a meme. The online notoriety his looks brought him helped draw attention to the music he was making at the time.
Even now, he still sports the same rainbow locks that made him famous.
2. He collaborated with another up-and-coming rapper to release a breakthrough music video.
Tekashi 6ix9ine’s music career took off with his first popular YouTube video, “POLES1469.” This music video was a collaboration with rapper Trippie Redd. It was the first video featuring 6ix9ine to garner so much attention on YouTube.
Since its release in April 2017, “POLES1469” has accumulated more than a hundred million views.
3. His first single went viral.
Rather than waiting and trying to keep his online platform growing, Tekashi 6ix9ine jumped into mainstream music just a few months after his first viral hit. In November 2017, his debut single “Gummo” peaked at #12 on the Billboard Hot 100.
He continues to capitalize on his commercial success by releasing a ton of new music.
4. His viral success launched him to mega-fame without a debut album.
After the success of “Gummo,” Tekashi 6ix9ine didn’t even have to release a debut album to cement his place on the Billboard charts. His next single, “Kooda,” got more than 43 million views in under a month.
Now, almost a year later, the music video has more than 180 million views.
Tekashi 6ix9ine’s sudden rise to the Billboard charts proves that anyone with a unique look and minimal talent can become famous on the internet.
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