YouTube’s trending page is like the Billboard Hot 100 for vloggers. It lays out all of the most popular videos of the day for even more viewers to find. Getting there seems like a dream for most creators, but it’s possible for anyone to accomplish.
Oftentimes, it’s the same kind of videos that trend. By creating videos within the same broad themes, you can increase your likelihood of hitting the trending page.
Here are three kinds of videos that get trending.
1. Highly emotional videos can trend for days.
The most memorable films are the ones that made you cry your eyes out or hover on the edge of your seat for two hours. With YouTube videos, it’s the same. When a video strikes an emotional chord with a lot of people, they’ll share it, which helps get the video trending.
Recently, vlogger Bunny Meyer, a.k.a. Grav3yardgirl, filmed a video series with Shane Dawson. After the emotional journey they shared in revamping Bunny’s channel, she finished out the series with this introspective look back. The video trended number one the first day it was uploaded and stayed there the following morning.
2. Viewers love it when you go big or go home.
There are many people who do similar things on YouTube and a lot of videos based on the same idea. However, an easy way to stand out is to go big or go home. By taking your content to the extreme, you’ll grab viewers’ attention and have them hanging on until the very end.
Cristine Rotenberg, the Canadian creator behind Simply Nailogical, started her channel to make nail art tutorials. However, her first video to go truly viral was “100 Coats of Nail Polish,” which launched the “one hundred layers challenge.”
3. Topical videos get people talking.
If you spend any time scrolling through social media or watching the news, you’re likely to see the same topics come up over and over again. When something is buzzing in the cultural conversation, you should do your research to see what it’s all about. Whether it’s the change in season or a pop culture story, consider how you can make a video about it.
For many viewers, autumn is the back-to-school season. British vlogger Daniel Howell decided to share his experiences at university with students who were starting their higher education. His video trended as freshmen-to-be tuned in from across the globe.
Videos trend because they resonate with a lot of people. Whether they’re highly emotional, extremely entertaining, or perfectly topical, trending videos get to the top because they have something unique to say.
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