If you’ve ever posted anything on social media as a small brand, you know how often if feels like you’re talking to a void. Too often, no one responds. No likes, comments, retweets—you get the idea.
Not so with Instagram. No matter how small your audience, your posts probably still receive at least a few likes and comments—especially if you use relevant hashtags. And with 500 million daily active users, it’s an enticing marketing channel.
The business case for Instagram ecommerce is strong. Not only does Instagram’s engagement demolish Twitter, Pinterest, Google+, and LinkedIn, but, for brands, it even outperforms Facebook by a factor of ten.
It kind of makes you wonder why more brands aren’t on Instagram, right?
How to Advertise on Instagram in 2019
- Instagram’s link problem
- Introduction to how to advertise on Instagram
- How Instagram advertising works
- Types of Instagram ads
- Instagram ad campaign objectives
- Targeting options when advertising on Instagram
- How to create your first Instagram ad
Instagram’s link problem
For a long time, the big problem with marketing on Instagram has been getting your fans on Instagram back to your website. Since you can’t place clickable links in organic posts, brands have to direct Instagram follows to the link in their bio instead—and continuously update that link as they post new products.