The Anzisha Scenario campaign concept was born after heated discussions and exchanges internally in response to a research paper that was released in 2018, and the resulting coverage it got in the media. The research took a position that older founders in the US have been more successful as entrepreneurs generally, and particularly when it comes to scale and job creation. The ensuing media and social media coverage seemed to quickly extrapolate this to an insight that applied globally. Emails quickly circulated across the entrepreneurship and education ecosystems echoing the sentiments of the research and its impact for programming.

I had a particularly strong reaction to the report. It’s not that the research is wrong (it isn’t), it’s that it:

  • Is pretty obvious. Prior work, life and management experience should make you a better entrepreneur when you’re older, in the same way it should make you a more successful manager or leader within an existing business.
  • Inadvertently positions the problem of youth unemployment as largely unsolvable by young people themselves. But with not enough job opportunities to start with, if only people with 15+ years’ experience can create other jobs, we’re in a heap of trouble.
  • Is quickly supported by those who have followed traditional education and career pathways, crowding out other experience pathways as less legitimate. Anyone who got a great degree, and then worked for a great company, is immediately validated and pre-qualified as a better scale entrepreneur through formal training. Few have that opportunity.

 

Having had this research kick off some of our own thinking, we started to look at our own evidence and work. And this then became the next driver of investing in a campaign as a pan-African, inclusive, multi-stakeholder scenario planning exercise.

We have seen, time and again, young entrepreneurs start out from the very youngest of ages, and slowly build careers –in the same way any other career professional would. Those that are well supported throughout tend to be more successful, just as a well-supported professional would be on their path to senior management. We will be presenting these stories in a Hall of Fame campaign later in the year.

We also have seen clear evidence that managers hire from their peer group in terms of age. Older entrepreneurs hire older professionals. Young entrepreneurs hire young. The only people really willing to hire 19 year old’s without question are 23 year old entrepreneurs (or thereabouts).

 

We have seen young people of high potential and with options – they are actively recruited by universities and employers – choose entrepreneurship. The combination of this and many other thoughts is part of the discussion we want to have. Is the Anzisha Scenario possible? What are the drivers, barriers and opportunities? What are the roles of parents, teachers, students, policy-makers and other stakeholders in making the choice of “entrepreneurship as a career” desirable and supported, with appropriate income as you grow? The Anzisha Scenario as a conversation on campus has already begun to influence our own curriculum planning as our faculty think about their role in promoting and supporting entrepreneurship as a career path.

 

We’ve already had two stakeholder workshops with cross-sector representatives from South Africa , Mauritius, Egypt, Rwanda, Kenya, Zimbabwe and Botswana. (Thanks to ALA, ALU, ALX, Harambee, Allan Gray Orbis Foundation, Driven Entrepreneurs, E-squared, Imagine Scholar, McKinsey, Nova Pioneer, RLabs, and Startup Academy.

On April 15, during the inaugural Very Young Entrepreneur Education and Acceleration Summit, we’ll host our first experts’ panel and launch the draft position paper. Please follow or contribute to the conversation using the hashtag #AnzishaScenario. Make sure to also watch highlights from the Summit at anzisha.org/summit. Let’s see if we as a community can put young people at the center of solving the employment challenges we collectively face.